Top 5 Landing Page Mistakes New Business Make — A landing page is the front door of your business, but many new business owners make common mistakes when creating one, which can negatively impact their success.
1. Too Much Text
Many new business owners overload their landing pages with too much text. They try to explain everything about their business, which makes the page look messy and overwhelming. People have short attention spans. Use clear, simple language, short sentences, headlines, and bullet points. Clearly highlight your offer. Too much text can distract visitors. Prioritize important points and present them first. In today’s fast-paced world, people prefer quick, to-the-point content over long descriptions.
2. Slow Page Loading Speed
Today’s users are impatient. If your landing page loads slowly, visitors may leave before even seeing it. Large files and overly complex designs can slow down your page. Use clean design, optimize images, and keep the structure simple. These small adjustments can significantly improve user experience and boost conversions.
3. Using Boring or Fake Images
Images play a crucial role in the success of your landing page, and one of the Top 5 Landing Page Mistakes New Business Make is using low-quality or fake visuals. Using low-quality, boring, or fake images can damage your credibility. Always use real, high-quality, relevant images that reflect your brand. Natural and authentic visuals increase trust and make your business appear more professional.
4. No Social Proof
Social proof builds trust and helps customers feel confident in their purchase decisions. Include real testimonials, reviews, case studies, or customer feedback. If you’re a new business owner, even a few positive comments or small wins can make a difference. Show that others trust and value your service.
5. Not Testing or Updating the Page
Many business owners create a landing page but never review or update it. This can hurt your long-term results. Regularly test different headlines, images, and CTA buttons. Use free tools like Google Analytics or Hotjar to understand where users are clicking or dropping off. Small updates over time can lead to big improvements.
Conclusion
First impressions matter. Avoiding these small mistakes can have a big impact on your business. Focus on solving problems, showing value, and guiding users toward action. A clean, clear, and well-designed landing page can turn visitors into loyal customers. Remember small tweaks can lead to big results – test, optimize and keep refining.
